Creative Direction
“Great design is achieved when the details become invisible, seamlessly working together like a beautiful piece of music. You may not hear every note but you’ll notice if one is missing.”
Case study
In 2017 we supported the marketing team at Pinterest France in realising their vision of positioning the platform as the ultimate destination for ideas to some of the most influential food and lifestyle bloggers in Paris.
In our response to the brief we decided to showcase trends in the virtual world of Pinterest and brought them back into the real world - for one night only. We considered it crucial that the theme of ‘discovery’ was a thread that ran throughout the execution of the event; from the arrival at the venue, to the decorations, scenography, cocktail bar and beyond.
Illustrator Jessie Kanelos Weiner was creating live illustrations of the decor and guests during the event.
We worked with a florist to recreate a flower market of spring flowers and blossom that were trending on Pinterest at the time.